Insta360 files countersuits against DJI in the US for infringing its patents related to gimbal and 360° camera tech
The Camera Wars Heat Up: Insta360 Hits Back at DJI with Patent Lawsuits
If you thought the rivalry between action camera giants was just about frame rates and sensor sizes, think again. The competition just moved from the tech labs to the courtroom. Only three days after launching its highly anticipated Luna Ultra, Insta360 is officially swinging back at DJI with two countersuits filed in the United States.
This legal chess match began the moment the Luna Ultra hit the market. On launch day, DJI sued Insta360, claiming the new device looked a little too much like their upcoming Osmo Pocket 4P. Not one to sit idly by, Insta360 has responded by alleging that DJI is actually the one infringing on patents—specifically those involving gimbal stabilization and 360-degree camera technology.
What’s at the Heart of the Dispute?
Insta360 isn’t just targeting one product; they are casting a wide net. Their countersuits claim that DJI has stepped on their intellectual property across several major product lines. We’re talking about core tech like gimbal directional control, smooth stabilization, and telemetry overlays found in the:
- Osmo Pocket series
- Ronin/RS series
- Osmo Mobile series
- Osmo 360
Essentially, Insta360 is arguing that the very tech making DJI’s gimbals so steady belongs to them.
“Fear of Competition”
Insta360’s founder, JK Liu, isn’t pulling any punches. He views DJI’s initial launch-day lawsuit as a tactical move to stifle a competitor. According to Liu, the Luna Ultra has been in development since 2020, drawing DNA from their previous successes like the ONE R and Flow series gimbals.
“At Insta360, we prefer to let our products do the talking,” Liu stated, while making it clear that the company is more than ready for a legal battle to defend its innovations. He suggested that DJI’s decision to file a lawsuit the exact same day the Luna Ultra launched speaks volumes about how much they fear the new competition.
Market Impact
Despite the legal drama unfolding behind the scenes, consumers don’t seem deterred. The Luna Ultra, priced at $770, has already seen massive demand in North America. In its first 24 hours, it grabbed the top spot in Amazon’s camcorder category in the US. It seems the “Luna Ultra vs. Osmo Pocket” debate is only going to get louder as both companies fight for dominance in the pockets of filmmakers and vloggers alike.
As these two giants trade legal blows, the real winners might be the users who get to see these companies push the boundaries of stabilization tech—provided they can stay on the shelves and out of the courtroom.