AT&T Launches Unlimited Travel eSIMs Just in Time for the World Cup

Heading to North America for the World Cup? Staying connected while hopping between matches in the US, Canada, and Mexico is about to get a lot easier. AT&T has officially launched its new eSIM by AT&T service, specifically designed for international visitors arriving for the tournament between June 11 and July 19.

Flexible Data for Every Fan

Whether you’re just staying for a single high-stakes game or following your team through the entire group stage, there’s a plan that fits. AT&T is offering four distinct ‘sizes’ for their passes, and the best part is that prices already include all taxes and fees—so there are no hidden surprises at checkout.

• 1-Day Pass: $3.99 (US only)
• 7-Day Pass: $15.99 (US) or $24.99 (US, Canada, and Mexico)
• 15-Day Pass: $25.99 (US) or $39.99 (US, Canada, and Mexico)
• 30-Day Pass: $40.99 (US) or $59.99 (US, Canada, and Mexico)

What’s Included and How to Get Started

Every pass comes with unlimited data on your smartphone, plus a 5GB hotspot allowance—perfect for when you need to share your connection with a laptop or tablet. While the initial launch focuses on data, AT&T has confirmed that options including unlimited talk and text are also on the way.

The setup process is remarkably simple. As long as you have an unlocked, eSIM-compatible smartphone, you’re halfway there. Just download the Connect on Demand by AT&T app from the iOS App Store or Google Play. Once you touch down in the States, you can use the app to purchase and activate your service instantly.

“Travelers expect connectivity to be simple, seamless and dependable from the moment they arrive at their destination,” says Jenifer Robertson, AT&T EVP and GM. “With eSIM by AT&T, we’re delivering an easy, flexible way for international travelers to stay connected so they can follow every match and share every experience.”

If you’re currently planning your trip to catch the world’s biggest sporting event, having a reliable local data connection beats hunting for spotty stadium Wi-Fi any day. These new eSIM options make it much easier to post those match highlights and navigate new cities without worrying about a massive roaming bill when you get home.