Samsung Galaxy A27 launched in the US, and it costs more than the Galaxy A37

Is the New Samsung Galaxy A27 Worth the Price Tag?

Samsung just pulled the curtain back on the Galaxy A27 5G, and it’s scheduled to hit US shelves on July 14. If you’re eyeing this new release, you’ll find it comes in a single 6GB/128GB configuration, finished in a clean black—but the price might give you pause. At $349.99, it sits $50 higher than the launch price of its predecessor, the Galaxy A26, despite the two devices sharing a remarkably similar DNA.

Perhaps the most head-scratching part of this launch is the internal competition. The Galaxy A27 is currently priced higher than the objectively more powerful Galaxy A37. While the A37 launched at $449.99, you can frequently find it for as low as $329.99 on Samsung’s official site right now. When you consider that the A37 gives you more for your money—and in two stylish colors like Awesome Lavender and Awesome Charcoal—the A27 starts to look like a bit of a hard sell.

The Verdict for Potential Buyers

So, where does that leave you? If you’re currently in the market for a mid-range Samsung phone, you have a few options:

Check out the A37: Given the current pricing, it’s arguably the smarter buy if you want a more premium experience for less cash.
Hold out for deals: Unless you absolutely need a phone on launch day, you might want to wait. It’s likely Samsung will roll out some aggressive trade-in offers or bundle deals to make the A27 a more competitive option shortly after it hits the market.
Do your homework: If you’re on the fence, we’ve put together a full breakdown of the Samsung Galaxy A37, including a detailed review and a video walkthrough to help you see how it holds up in daily use.

Ultimately, the A27 is a sleek addition to the lineup, but it’s entering a crowded space where better value is already sitting on the shelf. Keep an eye on those price drops—they usually happen faster than you think.