Samsung reportedly forced to raise prices due to ever-rising RAM cost

Samsung Galaxy Prices Are Heading Up: Why Your Next Phone Might Cost More

If you have been holding off on upgrading your smartphone, you might want to pull the trigger sooner rather than later. For a while now, tech giants like Samsung and Apple have managed to dodge major price increases by tightening their belts and optimizing their supply chains. However, it looks like that buffer has finally run out.

A new report suggests that Samsung is preparing to hike prices across its flagship lineup in Europe starting this June. The reason? The skyrocketing cost of memory chips is finally becoming too much for the manufacturer to absorb on its own.

The €100 Sting: Which Models Are Affected?

According to reports originating from Greece, the price jump won’t be a minor adjustment. Consumers should prepare for an increase of roughly €100 across several key devices. This hike is expected to hit:

  • The Galaxy S series
  • The upcoming Galaxy Z Fold7
  • The Galaxy Z Flip7

While it is currently unclear if this price adjustment applies strictly to base models, history suggests that higher-tier storage configurations usually follow suit. If you were eyeing a Fold7 for its cutting-edge tech, your budget might need a last-minute expansion.

The Global RAM Shortage Is Real

Samsung isn’t just raising prices for the sake of it. Analysts have been sounding the alarm for months regarding a significant memory shortage. As RAM prices continue to climb, the cost of manufacturing high-end devices—which now require more memory than ever for AI features and multitasking—has become unsustainable at current retail prices.

Samsung is likely just the first domino to fall. With the industry facing a supply squeeze in the second half of the year, don’t be surprised if other major players follow their lead. If the rumors hold true, the era of ‘absorbing the cost’ is officially over, and the second half of 2024 is going to be a more expensive time for tech enthusiasts.

If you are in the market for a new flagship, keeping an eye on those June price tags would be a smart move. It might be time to lock in a deal before the new reality of smartphone pricing sets in.

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